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1097 CT Amsterdam
the Netherlands
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See our Rainbow Series 


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ABC – Primer

For the collection of typefaces we showed in the exhibition in De Hallen Haarlem in 2009–2010 we wrote an ABC-Primer build with our 'design-principles'. In 2011 and 2012 we used this ABC-Primer for our Rainbow Series

A is for Awareness.
To not only see things as they are, but also to see them as we are.

B is for Beauty.
If the practical solution is not appealing, we know it’s wrong.

C is for Commitment.
Diving in with total devotion and enthusiasm.

D is for Detail.            
The elaboration of the final appearance.

E is for Enjoyment.        
Without it we can’t get genuine results.

F is for Form.            
That’s what it all comes down to.

G is for Growth.        
It makes us bigger.

H is for Honesty.        
What we hope our work exudes.

I is for Idiosyncrasy.       
It creates distinctive results.

J is for Justification.        
Means to an end.

K is for Kneading.       
Transforming the very first idea into a defined plan.

L is for Linguistics.        
Language and typography are inextricable.

M is for Moment.       
When content, context and aesthetics coalesce.

N is for Narrowing down.   
Getting to the core of things.

O is for Office supplies.        
Which is arousal for our minds.

P is for Puzzle.            
Where it all falls into place.

Q is for Quality.            
What we want.

R is for Renewing.        
Our quest.

S is for Satisfaction.        
A feeling we pursue.

T is for Translation.       
Where content finds its righteous form.

U is for Understanding.       
To achieve thorough comprehension.

V is for Variety.            
That’s our playground.

W is for Why not?       
Trying things beyond reason.

X is for context.           
Creating a relevant frame of reference.

Y is for vocabulary.       
To use a consistent tone of voice throughout.

Z is for size.
It matters.


The website of Cobbenhagen Hendriksen (2004-2014) has become the archive of a ten year collaboration between Marijke Cobbenhagen and Chantal Hendriksen.

If you would like to get in touch with Chantal, you can send her an email at contact@studiohendriksen.com. You can also like studio Hendriksen on Facebook and Instagram or visit the studio's website.

If you would like to get in touch with Marijke, you can send her an email at mail@marijkecobbenhagen.nl and find out more about her here.

Best regards,
Marijke + Chantal