De Hallen Haarlem
Presentation of their visual identity, 2010
The Pavilion in De Hallen Haarlem housed a presentation of their identity. Cutting in existing fonts, which gains a very different look as a result of this simple intervention, lends the house style a recognizable character and symbolizes the two pillars that support De Hallen’s identity: the exhibitions and the museum itself. Each exhibition has its own font, in other words. In this presentation, all fonts that have been made up to now pass in review. The different letters are presented on the wall. Each letter was combined with our so-called ABC-Primer build with our 'design-principles'. The visitor can pick his favorite letter and take it home.
Also see the identity of De Hallen Haarlem
Corresponding poster from the
'ABC Primer – Rainbow Series'